Why I Own Alteryx Shares

Alteryx (NYSE: AYX) is one of the 50-plus companies that’s in my family’s portfolio. I first bought Alteryx shares for the portfolio in September 2019 at a price of US$118 and I’ve not sold any of the shares I’ve bought.

The purchase has not worked out well for my family’s portfolio thus far, with Alteryx’s share price being around US$98 now. But we’ve not even owned the company’s shares for a year, and it is always important to think about how the company’s business will evolve going forward. What follows is my thesis for why I still continue to hold Alteryx shares.

Company description

Alteryx provides a self-service subscription-based software platform that allows organisations to easily scrub and blend data from multiple sources and perform sophisticated analysis to obtain actionable insights.

The company’s platform can interact with nearly all data sources. These include traditional databases offered by the likes of IBM, Oracle, and SAP, as well as newer offerings such as those from MongoDB, Amazon Web Services, Google Analytics, and even social media.

Once data from different sources are fed into Alteryx’s platform, it cleans and blends the data. Users can easily build configurable and sophisticated analytical workflows on the platform through drag-and-drop tools. The workflows can be easily automated and shared within the users’ organisation, and the results can be displayed through Alteryx’s integrations with data-visualisation software from companies such as Tableau Software and Qlik. Here’s a chart showing the various use cases for Alteryx’s data analytics platform:

At the end of 2019, Alteryx had around 6,100 customers, of all sizes, in more than 90 countries. These customers come from a wide variety of industries and include more than 700 of the Global 2000 companies. The Global 2000 is compiled by Forbes and it’s a list of the top 2,000 public-listed companies in the world ranked according to a combination of their revenue, profits, assets, and market value. With thousands of customers, it’s no surprise that Alteryx does not have any customer concentration – no single customer accounted for more than 10% of the company’s revenue in the three years through 2019. The graphic below illustrates the diversity of Alteryx’s customer base:

Despite having customers in over 90 countries, Alteryx is currently still a US-centric company. In 2019, 71% of its revenue came from the US. The UK is the only other country that accounted for more than 10% of Alteryx’s revenue in 2019 (10.7%).

Investment thesis

I had previously laid out my six-criteria investment framework in The Good Investors. I will use the same framework to describe my investment thesis for Alteryx.

1. Revenues that are small in relation to a large and/or growing market, or revenues that are large in a fast-growing market

Alteryx earned US$417.9 million in revenue in 2019. This is significantly lower than the US$73 billion addressable market that the company is currently seeing. It comprises two parts:

1. US$49 billion in the global big data and analytics software market (according to a July 2017 IDC report) which includes the US$28 billion global analytics and business intelligence market (according to a January 2019 Gartner report) 
2. A US$24 billion slice, based on Alteryx’s estimate of the spend associated with 47 million spreadsheet users worldwide who worked on advanced data preparation and analytics in 2018 (according to an April 2019 IDC report)

I believe that better days are ahead for Alteryx for a few reasons:

• I mentioned earlier that the company’s data analytics platform can interact with nearly all data sources. This interactivity is important. A 2015 Harvard Business Review study sponsored by Alteryx found that 64% of organizations use five or more sources of data for analytics.
• Market researcher IDC predicted in late 2018 that the quantity of data in the world (generated, captured, and replicated) would compound at an astounding rate of 61% per year, from 33 zettabytes then to 175 zettabytes in 2025. That’s staggering. 1 zettabyte equals to 10¹² gigabytes.
• A 2013 survey on more than 400 companies by business consultancy group Bain found that only 4% of them had the appropriate human and technological assets to derive meaningful insights from their data. In fact, Alteryx’s primary competitors are manual processes performed on spreadsheets, or custom-built approaches. These traditional methods for data analysis involve multiple steps, require the support of technical teams, and are slow (see chart below).
• Crucially, Alteryx’s self-service data analytics platform is scalable, efficient, and can be mastered and used by analysts with no coding skill or experience. I think this leads to a few good things for Alteryx. First, it democratises access to sophisticated data analytics for companies, and hence opens up Alteryx’s market opportunity. Second, it places Alteryx’s platform in a sweet spot of riding on a growing trend (the explosion in data generated) as well as addressing a pain-point for many organisations (the lack of resources to analyse data, and the laborious way that data analysis is traditionally done).

(Traditional way to perform data analysis)

2. A strong balance sheet with minimal or a reasonable amount of debt

As of 31 December 2019, Alteryx held US$974.9 million in cash, short-term investments, and long-term investments. This is comfortably higher than the company’s total debt of US$698.5 million (all of which are convertible notes).

3. A management team with integrity, capability, and an innovative mindset

On integrity

Alteryx was listed in March 2017, so there’s only a short history to study when it comes to management. But I do like what I see.

The company was founded in 1997. One of its co-founders, Dean Stoecker, 63, has held the roles of CEO and chairman since its establishment. Another of Alteryx’s co-founders is 57-year-old Olivia Duane Adams, the company’s current chief customer officer. The third co-founder, Ned Harding, 52, was a key technology leader in the company and left in July 2018; he remains an advisor to Alteryx’s software engineering teams. The company’s chief technology officer role is currently filled by Derek Knudsen, 46. He stepped into the position in August 2018  after Harding’s departure. Knudsen had accumulated over 20 years of experience working with technology in companies in senior leadership positions before joining Alteryx.

Stoecker and Duane Adams collectively controlled nearly 10 million Alteryx shares as of 31 March 2019. These shares are worth around US$980 million at the company’s current share price of US$98. That’s a large stake and it likely aligns the interests of Stoecker and Duane Adams’ with Alteryx’s other shareholders.

Alteryx has two share classes: (1) The publicly-traded Class A shares with 1 voting right per share; and (2) the non-traded Class B shares with 10 voting rights each. Stoecker and Duane Adams’ Alteryx shares were mostly of the Class B variety. So, they controlled 47.9% of the voting power in the company despite holding only 16% of the total shares. Collectively, Alteryx’s key leaders controlled 54.1% of the company’s voting rights as of 31 March 2019.

Having clear control over Alteryx means that management can easily implement compensation plans that fatten themselves at the expense of shareholders. The good thing is that the compensation structure for Alteryx’s management looks sensible to me.

In 2018, 70% to 79.7% of the compensation of Alteryx’s management team came from long-term incentives. These incentives include restricted stock units (RSUs) and stock options that vest over multi-year periods. There is room for some misalignment to creep in though – as far as I can tell, there is no clear description given by Alteryx on the performance metrics that management must meet in order to earn their compensation. But I don’t see this as a dealbreaker. Because of the multi-year vesting period for the RSUs and stock options, Alteryx’s management will do well over time only if the share price does well – and the share price will do well only if the business does well. From this perspective, the interests of management and shareholders are still well-aligned.

On capability and innovation

Alteryx’s business has changed dramatically over time since its founding. In its early days, the company was selling software for analysing demographics. Alteryx’s current core data analytics software platform was launched only in 2010, and a subscription model was introduced relatively recently in 2013. I see Alteryx’s long and winding journey to success as a sign of the founders’ ability to adapt and innovate.

I also credit Alteryx’s management with the success that the company has found in the land-and-expand strategy. The strategy starts with the company landing a customer with an initial use case, and then expanding its relationship with the customer through other use cases. The success can be illustrated through Alteryx’s impressive dollar-based net expansion rates (DBNERs). The metric is a very important gauge for the health of a SaaS (software-as-a-service) company’s business. It measures the change in revenue from all the company’s customers a year ago compared to today; it includes positive effects from upsells as well as negative effects from customers who leave or downgrade. Anything more than 100% indicates that the company’s customers, as a group, are spending more.

Alteryx’s DBNER has been more than 120% in each of the last 20 quarters – that’s five years! The chart below illustrates Alteryx’s DBNER going back to 2017’s first quarter.

Alteryx’s management has also led impressive customer-growth at the company. The company’s customer count has more than quadrupled from 1,398 at the end of 2015 to 6,087 at the end of 2019.

But there is a key area where Alteryx’s management falls short: The company’s culture. Alteryx has a 3.5-star rating on Glassdoor, and only 65% of reviewers will recommend Alteryx to friends. Stoecker only has an 85% approval rating as CEO. SAP, a competitor of Alteryx, has 4.5 stars on Glassdoor, and recommendation and CEO-approval ratings of 93% and 97%, respectively. Alteryx has managed to post impressive business-results despite its relatively poor culture, but I’m keeping an eye on things here.

4. Revenue streams that are recurring in nature, either through contracts or customer-behaviour

Alteryx’s business is built nearly entirely on subscriptions, which generate recurring revenue for the company. The company sells access to its data analytics platform through subscriptions, which typically range from one to three years. In 2019, 2018, 2017, and 2016, more than 95% of Alteryx’s revenue in each year came from subscriptions to its platform; the rest of the revenue came from training and consulting services, among others. 

5. A proven ability to grow

There isn’t much historical financial data to study for Alteryx, since the company was listed only in March 2017. But I do like what I see.

A few key points to note:

• Alteryx has compounded its revenue at an impressive annual rate of 61.6% from 2014 to 2019. The astounding revenue growth of 92.7% in 2018 was partly the result of Alteryx adopting new accounting rules in the year. Alteryx’s revenue for 2018 would have been US$204.3 million after adjusting for the impact of the accounting rule, representing slower-but-still-impressive top-line growth of 55.2% for the year. 2019 saw the company maintain breakneck growth, with its revenue up by 64.8%.
• Alteryx started making a profit in 2018, and also generated positive operating cash flow and free cash flow in 2017, 2018, and 2019.
• Annual growth in operating cash flow and free cash flow from 2017 to 2019 was strong at 33.8% and 21.4%, respectively.
• The company’s balance sheet remained robust throughout the timeframe under study, with significantly more cash and investments than debt.
• At first glance, Alteryx’s diluted share count appeared to increase sharply by 22.1% from 2017 to 2018. But the number I’m using is the weighted average diluted share count. Right after Alteryx got listed in March 2017, it had a share count of around 57 million. This means that the increase in 2018 was milder (in the mid-teens range) though still higher than I would like it to be. The good news is that the diluted share count inched up by only 6% in 2019, which is acceptable, given the company’s rapid growth. I will be keeping an eye on Alteryx’s dilution.

6. A high likelihood of generating a strong and growing stream of free cash flow in the future

Alteryx has already started to generate free cash flow. Right now, the company has a poor trailing free cash flow margin (free cash flow as a percentage of revenue) of just 5.4%.

But over the long run, Alteryx expects to generate a strong free cash flow margin of 30% to 35%. I think this is a realistic and achievable target. There are other larger SaaS companies such as Adobe, salesforce.com, and Veeva Systems (my family’s portfolio owns shares in all three companies too) with a free cash flow margin around that range or higher.

Valuation

You should get some tissue ready… because Alteryx’s shares have a nosebleed valuation. At a share price of US$98, Alteryx carries a trailing price-to-sales (P/S) ratio of 16.1. This P/S ratio is in the middle-range of where it has been since Alteryx’s IPO in March 2017 (see chart below). But the P/S ratio of 16.1 is still considered high. For perspective, if I assume that Alteryx has a 30% free cash flow margin today, then the company would have a price-to-free cash flow ratio of 54 based on the current P/S ratio (16.1 divided by 30%). 

But Alteryx also has a few strong positives going for it. The company has: (1) a huge addressable market in relation to its revenue; (2) a large and rapidly expanding customer base; and (3) very sticky customers who have been willing to significantly increase their spending with the company over time. I believe that with these traits, there’s a high chance that Alteryx will continue posting excellent revenue growth – and in turn, excellent free cash flow growth – in the years ahead.

The current high valuation for Alteryx does mean that its share price is likely going to be more volatile than the stock market as a whole (I’m also keeping in mind that stocks have been very volatile of late because of COVID-19 fears). But the potential volatility is something I’m very comfortable with.

The risks involved

I see a few key risks in Alteryx, with the high valuation being one. Besides introducing volatility (which I don’t see as a risk), Alteryx’s high valuation means that the market has high expectations for the company’s future growth. If Alteryx stumbles along the way, its share price will be punished. With COVID-19 causing widespread slowdowns in business activity across the world, there may be a global recession in the works. Should it happen, Alteryx may find it tough to grow its business.

Competition is another important risk. I mentioned earlier that Alteryx’s primary competitors are spreadsheets, or custom-built approaches. But the company’s data analytics platform is also competing against services from other technology heavyweights with much stronger financial resources, such as International Business Machines, Microsoft, Oracle, and SAP. Providers of data visualisation software, such as Tableau, could also decide to move upstream and budge into Alteryx’s space. To date, Alteryx has dealt with competition admirably – its quarterly DBNERs and growth in customer numbers are impressive. I’m watching these two metrics to observe how the company is faring against competitors.

Two other key risks deal with hacking and downtime in Alteryx’s services. The company’s platform is important for users, since it is used to crunch data to derive actionable insights; it is also likely that Alteryx’s platform is constantly fed with sensitive information of its users. Should there be a data breach on the platform, and/or if the platform stops working for extended periods of time, Alteryx could lose the confidence of its customers.

Then there’s also succession risk with Alteryx. Dean Stoecker, the company’s co-founder and CEO, is already 63. Should he step down in the future, I will keep an eye on the leadership transition.

Lastly, the following are all yellow-to-red flags for me regarding Alteryx: (1) The company’s DBNER comes in at less than 100% for an extended period of time; (2) it fails to increase its number of customers; and (3) it’s unable to convert revenue into free cash flow at a healthy clip in the future.

The Good Investors’ conclusion

Summing up Alteryx, it has:

1. A valuable self-service data analytics platform that addresses customers’ pain-points and is superior to legacy methods for data analysis;
2. high levels of recurring revenue;
3. outstanding revenue growth rates;
4. positive profit and free cash flow, with the potential for much higher free cash flow margins in the future;
5. a large and mostly untapped addressable market;
6. an impressive track record of winning customers and increasing their spending; and
7. capable leaders who are in the same boat as the company’s other shareholders

The company does have a premium valuation, so I’m taking on valuation risk. There are also other risks to note, such as tough competition and succession. But after analysing all the data on Alteryx’s pros and cons, I’m happy for my family’s portfolio to continue owning the company’s shares.

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