Editor’s note: This is the latest edition in the “Company Notes Series”, where we periodically share our notes on companies we’ve studied in the recent past but currently have no vested interest in (we may invest in or sell shares in the companies mentioned at any time). The notes are raw and not updated, and the “as of” date for the data is given at the start of the notes. The first seven editions in the series can be found here, here, here, here, here, here, and here. Please share your thoughts on the series through the “Contact Us” page; your feedback will determine if we continue with it. Thanks in advance!
Start of notes for Ossia International
Data as of 6 September 2023
Details of Ossia International
- Established in 1982 as a footwear manufacturer
- HQ: Singapore
- Listing exchange: Singapore Exchange
- Ticker: SGX: O08
- Employees: 227 at end of FY2023, fiscal year ended 31 March 2023.
Business of Ossia International
- Ossia International distributes and retails lifestyle, outdoors, luggage, and accessories products. Ossia International has a subsidiary in Taiwan which has exclusive distribution rights for Kangol, True Religion, Tumi, Columbia and Sorel. Ossia International also holds an effective 19.8% stake in Pertama Holdings Pte Ltd, a leading retailer of consumer electronics and home furnishings trading under Harvey Norman retail stores in Singapore and Malaysia. Ossia International’s stake in Pertama Holdings Pte Ltd comes from a 40% stake in Harvey Norman Ossia (Asia) Pte Ltd, which in turn owns 49.4% of Pertama Holdings Pte Ltd.
- Kangol is a headwear brand, True Religion is a fashion apparel brand with a focus on denim, Tumi is a luggage brand, Columbia is an outdoor wear brand, and Sorel is a footwear brand.
- Ossia International has a subsidiary in Malaysia which ceased operations since Jan 2019 and is currently dormant.
- The Pertama Holdings Pte Ltd business is accounted for by Ossia International under “Share of results of associated company – net of tax”. Over the past decade, Harvey Norman Ossia (Asia) Pte. Ltd – and in turn Pertama Holdings Pte Ltd – is the sole associated company of Ossia International; Pertama Holdings Pte Ltd’s business also did not change over the past decade, being focused on running Harvey Norman retail stores in Singapore and Malaysia. Ossia International’s effective ownership of Pertama Holdings Pte Ltd has not changed too.
- The lion’s share of Ossia International’s profit in recent years (see Table 1 below) comes from the share of results of its associated company (the 40% interest in Harvey Norman Ossia (Asia) Pte Ltd, and thus, 19.8% effective interest in Pertama Holdings Pte. Ltd). Ossia International also receives dividends from Harvey Norman Ossia (Asia) Pte Ltd (see Table 1).
- The non-Harvey Noman retail business of Ossia International currently comes solely from Taiwan. In FY2023, 100% of Ossia International’s S$30.2 million in revenue was from Taiwan. See Heading 3, “Change in Ossia International’s non-Harvey Norman retail business over time” for how the non-Harvey Norman retail business has changed over time.

Change in Ossia International’s non-Harvey Norman retail business over time
- FY2014: Ossia International operated in 4 regional markets (Singapore, Malaysia, Taiwan and Hong Kong), with a distribution network of more than 1,400 channels/outlets, spanning 50 cities. It had more than 40 specialty stores, more than 101 shop-in-shops, 4 franchise stores, and 8 consignment counters in fashion apparel, bags, footwear and golf products. Ossia International had exclusive distribution, licensee and franchise rights of over 40 well-known international brands. Of the 5 brands that Ossia International has distribution rights today (Kangol, True Religion, Tumi, Columbia, and Sorel), it had Kangol, Tumi, and Columbia.
- FY2015: Ossia International operated in 4 key regional markets (Singapore, Malaysia, Taiwan and Hong Kong), with a distribution network of more than 1,400 channels/outlets, spanning 50 cities. It had more than 40 specialty stores and more than 68 shop-in-shops in fashion apparel, bags, footwear. Ossia International had exclusive distribution, licensee and franchise rights of over 30 well-known international brands. Of the 5 brands that Ossia International has distribution rights today (Kangol, True Religion, Tumi, Columbia, and Sorel), it had Kangol, Tumi, and Columbia.
- FY2016: Ossia International operated in 4 regional markets (Singapore, Malaysia, Taiwan and Hong Kong) with a distribution network of more than 1,400 channels/ outlets, spanning 50 cities. It had more than 40 specialty stores, and more than 68 shop-in-shop, in fashion apparel, bags, footwear. Ossia International had exclusive distribution, licensee and franchise rights of over 30 well-known international brands. Of the 5 brands that Ossia International has distribution rights today (Kangol, True Religion, Tumi, Columbia, and Sorel), it had Kangol, Tumi, and Columbia.
- FY2017: Ossia International operated in 2 regional markets (Malaysia and Taiwan). It had exclusive distribution, licensee, and franchise rights for 11 brands. Of the 5 brands that Ossia International has distribution rights today (Kangol, True Religion, Tumi, Columbia, and Sorel), it had Kangol, True Religion, Tumi, and Columbia.
- FY2018: Ossia International operated in 2 regional markets (Malaysia and Taiwan). It had exclusive distribution, licensee, and franchise rights for 12 brands. Of the 5 brands that Ossia International has distribution rights today (Kangol, True Religion, Tumi, Columbia, and Sorel), it had Kangol, True Religion, Tumi, and Columbia.
- FY2019: Ossia International operated in Malaysia and Taiwan. It had exclusive distribution, licensee and franchise rights for 10 brands. Of the 5 brands that Ossia International has distribution rights today (Kangol, True Religion, Tumi, Columbia, and Sorel), it had Kangol, True Religion, Tumi, and Columbia.
- FY2020: Ossia International operated in Taiwan, and ceased operations of its Malaysia business in FY2019. It had exclusive distribution rights for 5 brands. Of the 5 brands that Ossia International has distribution rights today (Kangol, True Religion, Tumi, Columbia, and Sorel), it had all 5.
- FY2021: Ossia International operated in Taiwan. It had exclusive distribution rights for 5 brands. Of the 5 brands that Ossia International has distribution rights today (Kangol, True Religion, Tumi, Columbia, and Sorel), it had all 5.
- FY2022: Ossia International operated in Taiwan. It had exclusive distribution rights for 5 brands. Of the 5 brands that Ossia International has distribution rights today (Kangol, True Religion, Tumi, Columbia, and Sorel), it had all 5.
- FY2023: Ossia International operates in Taiwan and has exclusive distribution rights for 5 brands (Kangol, True Religion, Tumi, Columbia and Sorel)
Pertama Holdings’ business
- Table 2 below shows how Pertama Holdings’ business has changed over time, in terms of (1) the growth in the number of Harvey Norman stores in Singapore and Malaysia, and (2) growth in the revenues of the Harvey Norman stores in Singapore and Malaysia. The key takeaways are: (1) Singapore’s store count has been flat, but revenue has been steady; (2) Malaysia has seen steady growth in store count and strong growth in revenue
- Pertama Holdings Pte Ltd was once a listed entity on the Singapore stock market but was privatised in January 2014.
- Harvey Norman Holdings (the parent company of Pertama Holdings, listed in Australia) management thinks Malaysia can have up to 80 Harvey Norman stores by 2028.

Financials of Ossia International
- Ossia International’s business quality was poor from FY2013-FY2019 as seen from the mostly negative operating profit. There’s been a recent turnaround, which has coincided with the massive streamlining of the brands that Ossia International distributes (see points under Heading 3, “Change in Ossia International’s non-Harvey Norman retail business over time”)
- Share of results of associated company – the Harvey Norman stores in Singapore and Malaysia from the 19.8% effective interest in Pertama Holdings – has mostly been positive and has been increasing over time.
- Operating cash flow (includes dividends from Harvey Norman Ossia (Asia) Pte Ltd) and free cash flow have both improved markedly since FY2018, demonstrating strength of the Harvey Norman business, and a turnaround in fortunes of the Ossia International operating business.
- Balance sheet has improved markedly over time.
- The dividend payout ratio for FY2023 is reasonable and suggests that Ossia International is not over-reaching.
- Some explanations of Ossia International’s financials in FY2023:
- Reason for revenue growth: Ossia International’s revenue for FY2023 was up by 27.6%. The increase in sales is mainly due to travel restrictions being lifted, an influx of tourists and travellers has resulted in increased foot traffic and consumer spending in retail establishments. This uptick in retail activity has led to improved sales performance and enhanced profitability for the group’s retail operations.
- Reason for better associated company performance: Ossia International’s share of results of the associated company has increased from $5.54 million to $7.88 million due to increase in the in sales performance of the associated company during the financial year.
- Improvement in balance sheet: Ossia International’s bank borrowing has been reduced to zero as the group recovers from the effects of the COVID-19 pandemic, it has successfully managed its financial position and generated enough cash flow to meet its operational and financial needs. This positive development has led to a reduction in the utilization of bank facilities.
- Reason for slight decrease in operating cash flow: Net cash from operating activities decreased due to income tax payments and a change in payment method to suppliers, resulting in lesser utilization of bank facilities.

Management of Ossia International
- George Goh Ching Wah, 64, is the executive chairman of Ossia International. George and his brothers (Steven Goh Ching Huat Steven and Joe Goh Ching Lai) are experienced entrepreneurs who cofounded the Group. George Goh is also the Executive Deputy Chairman of Pertama Holdings Pte Ltd. George Goh and his two brothers have more than 35 years of experience in distribution and retailing of lifestyle/sporting/ outdoors products in footwear, apparel, sporting /outdoors goods, bags and accessories under the Group. George Goh also tried to contest in the 2023 Presidential Election in Singapore but his application was rejected by the Presidential Elections Committee.
- Steven Goh Ching Huat, 58, is the CEO and an executive director of Ossia International.
- Joe Goh Ching Lai, 64, is a non-executive director of Ossia International. He was appointed as a director on 1 September 1990, re-designated as a non-executive director on 1 May 2009, redesignated as an executive director on 17 June 2016, and re-designated as a non-executive director on 1 July 2021. Joe Goh is also a non-executive director of Pertama Holdings Private Limited.
- Alan Hsu Chin Tung is the managing director of Great Alps Industry Co., Ltd, Ossia International’s wholly-owned subsidiary that is responsible for Ossia International’s business in Taiwan. Alan is responsible for the product development, brand management, marketing and distribution of footwear, apparel, bags, accessories in Taiwan. Alan joined as a brand manager in 1996 and was promoted to Managing Director in 2001.
- The three Goh brothers collectively controlled 190.25 million Ossia International shares, or 75.3% of the company’s total shares, as of 20 June 2023. George Goh controlled 75.395 million shares (29.84% of Ossia International’s total shares). The Goh brothers’ Ossia International shares, are worth S$33.1 million at the company’s S$0.172 stock price as of 6 September 2023. This is not significant skin in the game – and it’s also unclear what George Goh’s Ossia International stake is as a percentage of his overall net worth. In the run-up to the 2023 Presidential Election, George Goh mentioned that he manages five companies with a combined shareholders’ equity of S$507 million when averaged over a 3-year period. Ossia International’s FY2023 shareholders’ equity is only S$54.9 million.
- The Goh brothers’ salaries, shown in the table below, are not egregious compared to Ossia International’s business.

Risks associated with Ossia International
- The Goh brothers call the shots, and minority shareholders have no say
- There’s a chance that Ossia International’s operating business, and the Harvey Norman stores in Singapore and Malaysia, are over-earning at the moment because of COVID pull-forward. Harvey Norman’s comparable sales in Malaysia for the 6 months ended 30 June 2023 was a negative 9.8%, and the total profit before tax for the Singapore and Malaysia stores for the 12 months ended 30 June 2023 was down 11.7%.
Valuation of Ossia International
- S$0.172 stock price as of 6 September 2023.
- Trailing EPS and FCF per share of S$0.04 and S$0.033, thus PE and PFCF ratios are 4.3 and 5.2 – this is a low valuation if Ossia International’s operating business and the Harvey Norman stores in Singapore and Malaysia are all not over-earning at the moment.
- Attractive dividend yield of 9% given trailing dividend of S$0.018 per share.
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